Marketing Summary and Biography Enhancements
In addition to being recognized and included among the best construction lawyers in the bar, Fellowship in the CLSA provides the opportunity to add among biographical honors and awards – “Fellow, Construction Lawyers Society of America.” “CLSA Fellow” internet icons/badges are available for marketing purposes at http://www.ConstructionSociety.org/fellows-only/fellow-internet-badges/. Fellows who have achieved “Senior Fellow” status may optionally use that designation in place of “Fellow.” Fellowship in the CLSA also offers automatic and complimentary membership in both the Diversity Law Institute and the Trial Law Institute. Thus, we request that our Fellows also include under affiliations or professional associations the designations “Member, Diversity Law Institute” and “Member, Trial Law Institute.” With diversity currently being at the forefront of law firm inclusiveness and business development, DLI affiliation serves as verification of one’s commitment to the concept and cause, and is affirmation among all CLSA Fellows of its mission in the society.
The CLSA also recognizes trial prowess and reputation with bio-includable honorary trial order distinctions. Depending upon qualifications, one may also include in his or her bio “Barrister, Order of Maximus” (or Optimus or Equitas).
If a Fellow decides to participate in the Practice Institute Program, he or she may choose to become a Co-Founder, Charter Member or simply a Member in whichever practice institute one decides to take part. Presently being developed is the American Academy of Alternative Dispute Resolution (AAADR) in conjunction with and as a joint venture with the Litigation Counsel of America (LCA). Institute involvement truly serves as a referral network and publicity base for and among members. The CLSA will entertain any number of specialty institutes proposed.
Both the honorary trial orders and institutes are also complimentary to Fellowship.
Conferences and Symposia
We utilize our Fellows as speakers for our annual international conference and periodic symposia. Our inaugural event, the CLSA 2017 International Conference and Induction of Fellows, which was held at Terranea Resort in Rancho Palos Verdes, California, on September 13-15, included an agenda with the most impressive array of speakers and presentations in construction law and legal marketing. Rave reviews followed the event. Presentations were made by faculty members Kenneth R. Baker, HKA, San Diego, California; James P. Groton, Sutherland, Asbill & Brennan LLP, Atlanta, Georgia; Barbara G. Werther, Sedgwick, LLP, Washington, D.C.; Eric J. Firstman, Meyers Nave Riback Silver & Wilson, PLC, Oakland, California; Ross Fishman, Fishman Marketing, Chicago, Illinois; Claramargaret Groover, Becker & Poliakoff, Orlando, Florida; Peter C. Sheridan, Glaser Weil Fink Howard Avchen & Shapiro LLP, Los Angeles, California; Tamara Boeck, Stoel Rives LLP, Sacramento, California; M. Beth O’Neill, Maynard Cooper & Gale, Birmingham, Alabama; and H. James Wulfsberg, Burke, Williams & Sorensen, LLP, Oakland, California.
We also have regional meetings, such as the North American Construction Law Symposium (NACLS) series, which is a unique setting in which 14-16 Fellows speak for 30 minutes on any construction subject they wish during a nine-hour event. North American Construction Law Symposium I was held on November 30, 2017, at The Yale Club of New York City. The symposium received rave reviews for its content, format and networking opportunities. NACLS participation makes an excellent bio inclusion (e.g. “John Smith, Arbitrating with a Story, North American Construction Law Symposium I, Construction Lawyers Society of America, New York, New York, November 30, 2017″).
On November 3, 2017, the Diversity Law Institute held the DLI Diversity Summit & Awards in Philadelphia. The event was be hosted by the law firm of Duane Morris LLP. Presentations on the progress and challenges of diversity in the legal profession were made and awards for diversity successes by law firms and individuals were presented. If you are interested in speaking at the 2018 Diversity Law Institute Summit & Awards, please contact Avery.Henry@DiversityLawInstitute.org.
Additionally, the Trial Law Institute will convene this summer for the 2018 TLI Forum, with two half-day presentations by 14-16 speakers. The location will be announced in the next few weeks. Attendance at the Forum includes one part of four of the Trial Advocacy Master designation. For more information, please contact Julia.Land@ConstructionSociety.org.
In summer 2018, the CLSA will hold its first International Construction Law Symposium in Barcelona, Spain. Details to follow at a later date.
The CLSA 2018 International Conference & Induction of Fellows will be in September 2018, with the venue to be announced in February. Speaking opportunities are presently available.
DLI Diversity Awards for individuals and law firms were designated in September 2017, including recognition for efforts toward and achievement of diversity (presented by the Diversity Law Institute) among NLJ 500 and other qualifying law firms throughout North America. CLSA Fellows and firms are eligible for recognition.
Authorship and Publication Opportunities
We encourage our Fellows to write bio-includable, citable articles, essays and comments for inclusion in Construction Commentary & Review (http://www.ConstructionSociety.org/construction-commentary/), the Court Journal of Science & Technology (www.CtJSciTech.org) and the upcoming Journal of Trial Presentation. Commentary submission guidelines are designed with busy practitioners in mind. Members of our Fellows’ firms are also given preference for publication. In addition to scholarly articles, the Commentary also publishes a variety of recognition-garnering features on Fellows that include trial, arbitration, appellate and settlement results, community service, bar activities, other press releases, articles published elsewhere, and any other notable event(s) that may raise the profiles of CLSA Fellows. Once published, we work with our Fellows or their marketing directors/consultants in getting their inclusion released in the press, as mentioned above.
The CLSA presents annually the Founders’ Cup, Edward P. Meyerson Lifetime Achievement Award and the President’s Trophy (see http://www.ConstructionSociety.org/awards/). Awards are given based upon Fellow input and research by the society. The CLSA also presents throughout the year CLSA Community Service Awards to CLSA Fellows and others who are active in charitable, community and/or bar service.
Law Firm Awards and Recognition
In March 2018, we will announce winners of the CLSA Law Firm Awards, both among the NLJ 500 largest law firms in the U.S., as well as to boutique firms for outstanding work, as selected by the CLSA Law Firm Awards Panel. All Fellows are invited to serve on this important selection body. Internet badges are available for the marketing purposes of firm designees.
The CLSA Referral Network (http://www.ConstructionSociety.org/about/clsa-referral-network/) provides Fellows the opportunity to cross-sell services among clients that need multi-jurisdictional representation or consultation. Referrals among Fellows are frequently made throughout the year.
Law Firm Diversity Recognition Opportunities
Fellows’ firms that qualify for Diversity Partner status by virtue of CLSA sponsorship or contributions to the Diversity Law Institute may display “Diversity Partner” internet badges (available February 2018) for a variety of marketing or professional purpose(s). Another firm value derives from Fellows’ firms’ blogs being included as “friends” in the Commentary and the developing website for the Trial Law Institute.
Upon full or partial retirement, our Fellows are appointed Fellow Emeritus status, with complimentary dues for life.
With all our events, we take every opportunity to create photo-ops that may be used in our Fellows’ marketing efforts (see CLSA Scene).
Our Pro-Marketing Approach
We are anything but old school in our approach. We utilize LMA legal marketing consultants in building firm value into CLSA Fellowship. We want our Fellows and their firms to get noticed and publicized. We are extremely supportive of our Fellows, we recognize that firm value is a must and we excel for the betterment of our Fellowship of elite construction lawyers. We are on the cutting edge of where the profession of law is going.
Simply put, even preeminent and successful lawyers must continually build their personal biographies in today’s professional economic environment. In that regard, we will continue to be instrumental to our preeminent CLSA Fellows in maintaining and enhancing their elite status.