Ross Fishman
Fishman Marketing
The Construction Lawyers Society of America has enlisted Ross Fishman, CEO of Fishman Marketing, and one of the nation's leading experts on law firm marketing, to present a complimentary webinar for CLSA attorneys and their marketing professionals.
What happens when a client or prospect Googles your name? What do they see? For most lawyers, it’s your website biography and LinkedIn profile, then a range of meaningless junk, inaccurate directories, and bogus lawyer-rating services. It’s time to take charge of your online reputation and tell your story.
This effective and entertaining presentation will show how even the most low-tech lawyers can easily upgrade their online reputation and avoid the ethical obstacles. You’ll learn how to promptly push the junk off Google’s first page of search results by adding above it more of the useful information that Google prefers.
Learn how to quickly earn a “Superb” 10.0 Avvo rating, create meaningful profiles using JD Supra, Quora, and other Google-friendly resources. Identify the tips that can help upgrade your personal and professional visibility, even if you have a hard-to-spell or very-common name.
Anyone can do it. And every lawyer should.
The CEO of Fishman Marketing, Ross has an international reputation as one of the legal profession's most innovative marketing strategists. A former litigator, marketing director, and marketing partner, he has rebranded and built creative websites for hundreds of law firms and given 500+ marketing and ethics presentations in 25 countries worldwide.
A Fellow of the College of Law Practice Management and a 2020 Lawdragon 100 Leading Legal Consultant, Ross was the first marketer to be inducted into the Legal Marketing Association’s Hall of Fame.
CLE credit will not be offered for this webinar.